Lumi

Lumi

Find your perfect shades with AI — personalized makeup matches based on your unique skin, analyzed privately on your own device.

Already testing Lumi? Open the app →
A Look Inside

From selfie to shade match

A real preview of the app — the same analysis, matches, and AI stylist you'll get on day one.

Lumi
Your Skin Analysis ✦
Analyzed privately on your device
You look light with a warm golden undertone and high contrast.
Skin Tone
Light
Undertone
Warm golden
Contrast
High
Confidence
92%

Skin tone analysis

Take a selfie and Lumi reads your depth, undertone, and contrast right on your phone — no photo has to leave your device.

Your Matches
Foundation Lipstick Blush
Estée Lauder
Double Wear · 2W1 Dawn
Why it's a match for you
Sits right at your light depth with golden-yellow pigment — won't pull pink or ashy.
Why it works
24-hour matte, medium-to-full coverage that doesn't transfer.
$55 Shop at Nordstrom →

Personalized matches

Foundation, concealer, lipstick, and blush from real brands — matched to you, with the reasoning behind every pick.

Style It ✦
Golden Hour Romance
For date night · warm golden matches
LIPSTICK
Charlotte Tilbury · Pillow Talk
A soft rosy-nude that pairs with your gold jewelry without fighting your undertone.
How to apply
Press into the center of the lip, blend outward for a soft, worn-in finish.
REFINE THIS LOOK
"Make the lip softer for daylight"

An AI stylist, for any occasion

Tell Lumi where you're headed — or show it your outfit — and it builds a look, then refines it as you chat.

Real screens from the current build — copy shown is illustrative.

Private by design

Your selfie is analyzed on your device by default. Nothing is uploaded unless you explicitly ask for a second opinion.

Inclusive by default

Matching is built across the full depth and undertone range from day one — not bolted on later.

Grounded recommendations

Every pick names the real product and shade, and explains the reasoning — never a black box.

Early Access

Be the first to try Lumi

We're inviting a small group of testers before opening up. Join the list and we'll email you when it's your turn.

No spam — just one email when your invite is ready. Unsubscribe anytime.

You're on the list

We'll email you as soon as it's your turn to try Lumi.

Private by design
Inclusive & ethical
For every you