Lumi

Lumi

Find your perfect shades with AI — personalized makeup matches based on your unique skin, analyzed privately on your own device.

Already testing Lumi? Open the app →
A Look Inside

From selfie to shade match

A real preview of the app — the same analysis, matches, and AI stylist you'll get on day one.

Lumi
Your Skin Analysis ✦
Read on your device, confirmed by AI
You look light with a warm golden undertone and high contrast.
Skin Tone
Light
Undertone
Warm golden
Contrast
High
Confidence
92%

Skin tone analysis

Take a selfie and Lumi reads your depth, undertone, and contrast right on your phone — no photo has to leave your device.

Your Matches
Foundation Lipstick Blush
Estée Lauder
Double Wear · 2W1 Dawn
Why it's a match for you
Sits right at your light depth with golden-yellow pigment — won't pull pink or ashy.
Why it works
24-hour matte, medium-to-full coverage that doesn't transfer.
$55 Shop at Nordstrom →

Personalized matches

Foundation, concealer, lipstick, and blush from real brands — matched to you, with the reasoning behind every pick.

Style It ✦
Golden Hour Romance
For date night · warm golden matches
LIPSTICK
Charlotte Tilbury · Pillow Talk
A soft rosy-nude that pairs with your gold jewelry without fighting your undertone.
How to apply
Press into the center of the lip, blend outward for a soft, worn-in finish.
REFINE THIS LOOK
"Make the lip softer for daylight"

An AI stylist, for any occasion

Tell Lumi where you're headed — or show it your outfit — and it builds a look, then refines it as you chat.

Real screens from the current build — copy shown is illustrative.

Your photo, used once

Your selfie is read on your device, then sent once to our AI stylist to confirm the shade. It isn't stored, and it's never used for anything else.

Inclusive by default

Matching is built across the full depth and undertone range from day one — not bolted on later.

Grounded recommendations

Every pick names the real product and shade, and explains the reasoning — never a black box.

Early Access

Be the first to try Lumi

We're inviting a small group of testers before opening up. Join the list and we'll email you when it's your turn.

No spam — just one email when your invite is ready. Unsubscribe anytime.

You're on the list

We'll email you as soon as it's your turn to try Lumi.

Private by design
Inclusive & ethical
For every you