Lumi

Lumi

Find your perfect shades with AI — a short makeup-artist consultation and one selfie, read privately on your own device, then makeup matched to the tone, undertone, and contrast that are actually yours.

Already testing Lumi? Open the app →
Built across every depth and undertone
How It Works

The intake an artist runs, then the selfie

Lumi asks first and looks second — so the reading is weighed against what you know about your own skin, not taken from one photo alone.

1

Consult

Fifteen questions a makeup artist would ask — your skin, your colouring, your features, life & style — plus the shades you already own.

2

Selfie

One guided selfie on a fixed template. Lumi coaches the framing and checks focus, light and filters before it reads a thing.

3

Reading

Depth, undertone and contrast read on your device, confirmed by an AI second opinion, and weighed against your answers by rules you can read.

4

Matches

Your palette and placement advice, then foundation, concealer, lip, blush and mascara from real brands — with the reasoning and a link to the exact product.

5

Style

Name the occasion or show Lumi your outfit, and the AI stylist builds a full look from your matches — then refines it as you chat.

A Look Inside

From consultation to shade match

A real preview of the app — the same consultation, reading, matches, and AI stylist you'll get on day one.

Your colouring · 4 of 15
Which of these sound like you?
Undertone is never asked outright — these are the cues an artist would check at the chair. Pick everything that fits, or none.
Gold jewellery flatters me more than silver
Silver flatters me more than gold
My wrist veins look green in daylight
Bright white suits me better than cream
Foundations have gone orange on me
I'm not sure
Continue
Back

A makeup-artist consultation

Fifteen questions in four sections — your skin, your colouring, your features, life & style — each with the sentence an artist would say while asking it. Then log the shades you already wear.

Your consultation ✦
Read on your device, then confirmed by Lumi's AI stylist.
You're medium with a neutral, leaning golden undertone and balanced contrast — your palette is True Rosewood.
Skin tone
Medium
Undertone
neutral, leaning golden
Contrast
Balanced
Confidence
88%
Face shape
Oval
Eye shape
Almond · from your selfie
How we read you
Your selfie and your answers agree on depth and contrast.
Undertone
Your gold-over-silver and green-vein cues outweigh the photo's slight cool cast — read as neutral, leaning golden.
True Rosewood
Muted mid-tones that sit close to your skin — rosewood, terracotta, soft berry — blended rather than lined.
Lips
Rosewood
Terracotta
Soft berry
Cheeks
Muted peach
Dusty rose

Your reading, with its reasoning

Depth, undertone and contrast from the selfie, weighed against your answers by rules you can read — then your palette and the placement advice an artist would give at the chair.

Your Matches
Curated for medium · neutral, leaning golden skin · True Rosewood
All Foundation Concealer Lipstick Blush Mascara
Dressing for something? ✦
Pick an occasion or upload your outfit and the AI stylist builds a full look from these matches.
→
Foundation Matches
NARS
Light Reflecting Foundation · Stromboli M3
Exact depth match · neutral undertone
Why it's a match for you
Sits right at your medium depth with a neutral base — won't pull pink or orange against your golden lean.
Why it works
Medium, buildable coverage with a natural, radiant skin-like finish.
♡
MatchesStyleSelfieProfile

Matches you can shop

Foundation, concealer, lipstick, blush and mascara from real brands, led by what you came to shop for — each with the reasoning and a link to the exact product page.

Rosewood After Dark
For date night · built from your medium · neutral, leaning golden matches · True Rosewood palette
A soft-focus base, warm rosewood cheeks and a deeper lip that reads romantic in low restaurant light.
LIPSTICK
Charlotte Tilbury · Matte Revolution · Pillow Talk
A rosy nude from your palette that deepens the lip without fighting your gold jewellery.
How to apply: Press into the centre of the lip and blend out with a finger for a soft, worn-in edge.
$35 · Shop at Nordstrom →
Refine this look
Ask a question or request a change — the stylist keeps what you don't mention.
Make the lip softer and more natural I'll be outdoors in bright sun What would you do for my eyes?
MatchesStyleSelfieProfile

An AI stylist, for any occasion

Tell Lumi where you're headed — or show it your outfit — and it builds a look from your matches, with a how-to for every product, then refines it as you chat.

Real screens from the current build — copy shown is illustrative.

Your photo, used once

Your selfie is read on your device, then sent once to our AI stylist to confirm the shade. It isn't stored, and it's never used for anything else.

A coach behind the camera

Lumi grades the live preview — face, framing, light — and every photo clears a check for focus, glare, colour and filters. If a shot would skew your match, it asks for a retake instead of guessing.

Every rule shows its work

Where your selfie and your answers agree or disagree, "How we read you" says so — and every pick names the real product and shade with its reasoning. Never a black box.

Inclusive by default

The catalog is seeded across the full depth and undertone range from day one, and matching never recommends an out-of-range shade. Lumi reads colouring and placement only — never age, ethnicity, health or attractiveness.

Early Access

Be the first to try Lumi

We're inviting a small group of testers before opening up. Join the list and we'll email you when it's your turn.

No spam — just one email when your invite is ready. Unsubscribe anytime.

You're on the list

We'll email you as soon as it's your turn to try Lumi.

Private by design
Inclusive & ethical
For every you